Cloudy's Chalkboard: How to Create an Email Template

Hopefully you are already using the emailing capabilities of salesforce.com to not only streamline and automate your email processes, but to capture relevant records of all your client communications!

Last time, Cloudy illustrated the steps to create an email letterhead. A themed letterhead with your logo will give your emails a consistent, branded look and feel. Today we will create an email template.  

With email templates you get simplicity and quality control:

• Standardize the email messages used by your team.
• Keep all messaging in line with your brand.
• Enhance speed and productivity.
• Personalize with easy merge fields.

Step 1: Create a new email template Go to Setup>Communication Templates>Email Templates.

• If you do not have any custom template folders set up, this is a good time to create one! Just click the "Create New Folder" link next to the Folders menu and give your new folder a distinctive name, such as "Your Company Name Email Templates".
• Click the "New Template" button.
• Select "HTML (Using Letterhead)" 

Step 2: Name your template

• Confirm the correct destination folder is selected.
• Check the "Available For Use" check box.
• Name your template - be descriptive!
• Select the Letterhead you created last time from the menu
• Choose an email layout; for your first template, try the "Free Form Letter" and check out the other options at another time.
• Enter a detailed description of the content and intended use of this template.
• Click "Next".

Step 3: Compose your email template Read the tips at the top of this salesforce.com page!

• Start by typing the text as you would like it to appear. Note where you would like to insert merge fields; for instance "Dear FIRST NAME,"...
• When the basic text is in place, you are ready to insert merge fields! In the "Available Merge Fields" tool bar, select the OBJECT that this email will be sent from or related to. CONTACT is the most common choice, but Leads and Opportunities are also common. The Object you choose should be the one that contains the information you want to use as merge fields.
• After selecting the object, find the field you want from the second picklist. ie. "First Name"
• The Merge Field "code" will appear highlighted in the third field of the tool bar. Copy and paste it into the correct position in your template.

• When you are ready to test the template, click next, copy your content into the Text-only editor, and click "Save." Now you will see a button to "Send test and verify Merge fields."  If the test goes well, your template is complete!

Tune in next week for Cloudy's Email Template Pro Tips!

If you would like Cloudy's help with salesforce.com templates or anything else, please CONTACT US!

Cloudy's Chalkboard: How to Create an Email Letterhead

Creating an email letterhead is the first step toward fully harnessing the power of email from within salesforce.com.
If you are not already using email within (or integrated with) your salesforce.com, let's briefly consider a few benefits of doing so:

• 360 degree view of all communication with a Contact:  As you and your teammates communicate with your contacts, all emails are tracked on the contact record so that everyone can see the full story of those interactions (alongside logged calls and other activities).

• Automation: If you are using the Enterprise or Unlimited edition of salesforce.com, email messages can be automatically sent and logged, based on criteria you set.

• Consistent messaging: By utilizing Letterheads and Templates, you can standardize your messaging, reduce the time spent composing emails, and give all your emails a consistent brand identity, using a Letterhead with your colors and logos.

Get started down this path by following along with Cloudy to create a salesforce.com letterhead like this simple example:

With just a logo and a few color choices,
 Redpath now has a letterhead that will ensure a consistent,
branded look for all of their outgoing email.

Step 1: Upload your logo (or other image) to the Documents tab in your salesforce.com. 

•  If you cannot see this tab, find it by clicking the "+" to the right of your tabs.  

• If you don't have any document folders set up, you can create one by clicking the "Create New Folder" link.  For instance, create a folder called "Logos."

• Before uploading, make sure the logo is the exact size you want for the Letterhead.  Unlike other familiar document and image interfaces, such as Word or Google Docs, you will not be able to adjust the size of the image after loading it. (If you make a mistake on the size of the image, simply replace your original image or load it as a separate document.

• Be sure to select the "Externally Available Image" checkbox!

Step 2: Create the Letterhead Go to Your Name> Setup> Communication Templates> Letterheads> New Letterhead.

• Give your letterhead a descriptive name and be sure to check the "Available for Use" checkbox. Click "Next".

• On the Letterhead edit page which appears, add your Logo by clicking the "Select Logo" button and finding the logo you uploaded in the correct folder.  If you do not see your logo in the correct folder, you probably forgot to select the "Externally Available Image" checkbox!  You can fix it by going back to the Documents tab, find the logo, click "edit" and select the checkbox.

• Click through the other "Edit" boxes on the Letterhead editor to choose colors and styles for the rest of the letterhead.

• Click the "Preview" button above the editor to see how it looks!

• Click "Save".  (You can always come back and edit it more later)

Your Letterhead is ready to use. Try it out by navigating to a contact record and clicking "Send an Email." on the Activity History related list.  At the top of the email interface that appears, you will see a "Select Template" button.  (If you do not see your template in the pop-up dialogue, you probably forgot to select the "Available for Use" checkbox!  You can fix it by going back to the Letterheads page, clicking "edit" next to your letterhead, and marking the checkbox on the edit page.) With just this set up, you can send free form emails from salesforce.com that will have a consistent company brand, and the emails will be automatically attached to the correct contact records.

Next week, Cloudy will help you reach the next level of emailing in salesforce.com by creating Email Templates!

Read more Cloudy's Chalkboard tutorials:
Cloudy's Dashboard - Create Roll-up Summaries
Cloudy's Dashboard - Creating Dashboards

Cloudy's Dashboard - Grouped Bar Charts

Cloudy's Favorite Apps: Apsona

Have you ever wished you could import and export all of your salesforce.com data without firing up an external application or digging out your security token?

Have you ever encountered the limits of Salesforce.com reporting, wished that you could create more sophisticated reporting filters, or gotten frustrated while managing a list of custom report types?

How much time would you save if you could perform inline-editing on a whole list of records, without clicking into each one individually?

What if you could realize all of these functions and more with a single inexpensive app?

Apsona is one of Cloudy's favorite AppExchange apps, with such varied and powerful functionality that it can benefit any organization. What's more, nonprofits have access to 10 free licenses! 

Cloudy recently created an awesome report for a nonprofit client, allowing them to see which of their donors contributed to last year's matching grant Campaign, but did not contribute to the same Campaign this year. This insight will enable them to do a targeted and informed "ask" of those invested donors for this year's matching grant challenge!  The information on how to create this report using nested filters was right on the Apsona website:

The Apsona Website has lots of eye-opening use-cases and tutorials like this one!

Surely you are already considering the possibilities, but here are even more exciting ideas to ponder:

-Create Exception Reports: ie. Show all Accounts WITHOUT Opportunities
-Quickly change record ownership en mass.
-Import into multiple objects.
-Cleanse and import data in a single, integrated process.

Visit this page for some short, informative demos to see how powerful yet simple Apsona can be: Apsona Demos on the AppExchange 

If you would like help evaluating this App for your salesforce.com, installing it, or creating your first custom reports, CONTACT US!


Read Cloudy's reviews of other popular Apps:
Form Assembly
Conga Composer
Flip Top Social Profiles
Dupe Catcher
Rollup Helper