Big Data - Small Business : Part II

Last week we discussed what Big Data means to your small business or nonprofit. It is now commonly touted that "90% of all the data in the world has been created in the last two years." Even if you feel you are a tiny star in the universe of big data, you would probably agree that your own company's data inputs are growing. But if your information is segmented in different little orbits, you are not getting the benefits you should from your data.  

Salesforce.com is a standard-bearer in the big data movement.  Cloudy and the consultants at Redpath have helped many businesses consolidate their big data, simplify their business, and automate their business processes using salesforce.com.  Here is what we have learned along the way:

Challenges: What are the obstacles you may face as you integrate all your data inputs into salesforce.com?

1) User Adoption

• Big data success depends on your users to input the information.  (Read more about user adoption strategy here and here.)
• Users and departments who have previously been more independent may resent what feels like additional oversight of their work.

Bottom line: It is critical that users understand WHY changes are being made, and that they are given incentive and opportunity to buy in to the process.

2) Volume

Bottom line: How will you process and understand the huge quantities of data you will now have access to?

3) Assumptions

• Are you ready to see the truth if the data shows you that your assumptions about your business are not correct?

Bottom line: Get ready for paradigm shift.

Next time, Cloudy has some important tips for you to harness Big Data for your business.

If you would like to talk to a Redpath consultant, Click Here. 

Big Data - Small Business : Part I

What does Big Data mean for your Small Business or Nonprofit?

Big Data simply means bringing ALL the parts of your business into ONE PLACE.

No matter the size of your enterprise, you are juggling many data sources and data points:

Customers * Clients * Leads * Lists * Registrations * Customer Service Issues * Social Media Contacts * Important Relationships * Vendors * Partners * Content * Board Memebers * Web Inquiries * Marketing Initiatives * Documentation * Email and Marketing Analytics * Event Attendees * Roles and Responsibilities in your organization * Accounting and Financials * Spreadsheets and multiple databases * The list could go on...

At least a handful of these are certainly familiar to your business, and perhaps you can think of more. 

Have you brought ALL of your business under one salesforce.com roof?  Probably not! Historically, it was very common for businesses to manage their data in a segmented way. Even though it is now possible to get your Big Data into one place, many have not taken the leap.  

Why aren't more businesses managing more of their business in salesforce.com?

1) Many do not realize it is possible.  

With the salesforce.com sales cloud, service cloud, and custom cloud, along with 2,000+ Apps on the worldwide AppExchange marketplace, it is possible to manage every aspect of your business in salesforce.com. Despite the name, salesforce.com is NOT just for sales!

2) Many more do not understand the benefits.  Here are just a few:

• Efficiency: Make better use of your resources. Grow your business without growing your workforce.
• Effective project management: Catch problems and identify potential growth areas earlier rather than later.
• Visibility: Understand what is working and what is not. Identify your best customers. Put your focus in the right place. Gain insight into what is really most important.

Tune in next time for Big Data - Small Business : Part II and Part III, where we will discuss some challenges and some helpful pointers to guide you on your journey to harnessing your Big Data.

If you would like to talk to a consultant about your big data dreams, Contact Us!